Vertical Playbooks

Deep-dive selling guides, pain points, and objection handlers for each industry vertical.

Gyms & Fitness Centers

"Every walk-in earns. Every member protected."

Ideal For

Traditional gyms

CrossFit boxes

Boutique fitness studios

24-hour fitness centers

Personal training studios

$47,000+

Average gym injury lawsuit settlement

Higher claim rate for day-pass visitors vs members

$5-$10

Partner earnings per walk-in (volume-based)

35%

Waivers invalidated in court proceedings

Success Story

CrossFit Momentum: Dual Income Stream Success

Denver, CO•CrossFit Box

Challenge500-member CrossFit box with 120+ day-pass walk-ins per month. Day-pass visitors generated liability concerns, and the owner considered eliminating day passes despite them being 15% of monthly revenue. Members had no accident coverage beyond waivers. The owner wanted new income without raising membership prices.

SolutionDEI per-visit coverage implemented as mandatory for all walk-ins (day passes, trial visits, guests). ActiveGuard Monthly offered to all 500 members as opt-in AIG-backed accident protection. Coverage activates at check-in via existing badge system.

"DEI and ActiveGuard turned our gym into two businesses - the one members pay for AND the one that pays us for every person through the door. It's additional income we never had."

— Sarah Martinez, Owner, CrossFit Momentum

Customer Pain Points

Day-pass liability gap

Day-pass visitors represent just 8% of gym traffic but generate 31% of injury claims. They are unfamiliar with equipment layout, gym etiquette, and proper form. DEI per-visit coverage is mandatory for ALL walk-ins - AIG-backed AD&D + accident medical that activates at check-in and turns off at departure. You earn $5-$10 on every participant automatically.

Hook Question"Day passes are 8% of your traffic but 31% of your claims. What if every walk-in was automatically covered AND earned you money?"

Business Impact31% of claims from 8% of traffic, $5-$10 per participant

Member retention risk from injuries

When a member gets injured, they often cancel - even if the gym was not at fault. The emotional association lingers. ActiveGuard Monthly builds trust by covering accident medical expenses. Members who feel protected stay longer. You earn $10/member (Standard) or $25/member (Premium) per month.

Hook Question"When a member gets hurt, how do you keep them from leaving?"

Business ImpactProtected members renew at higher rates, $10-$25/member commission

Untapped additional income from every visit

Every walk-in through your door is additional income you are not currently earning. DEI per-visit coverage is mandatory - you earn $5-$10 per participant automatically. ActiveGuard Monthly is opt-in for regular members - you earn $10 or $25 per member per month. Two income streams from your existing traffic.

Hook Question"What if every person who walks through your door earned you additional income?"

Business ImpactTwo income streams: per-walk-in + per-member monthly

Waiver limitations vs actual coverage

Waivers reduce your business liability, but they do not pay a member's medical bills after a slip or fall. DEI and ActiveGuard cover the person directly with AD&D + accident medical - complementary to waivers, not a replacement.

Hook Question"Your waivers protect YOUR business. What protects your CUSTOMERS?"

Business Impact35% of waivers invalidated in court

Competitive differentiation

Boutique studios are winning the premium customer segment. Offering AIG-backed member protection positions your gym as safety-first and premium. 'AIG-backed coverage included' is a marketing asset that competitors cannot easily replicate - and it generates additional income for you.

Hook Question"How do you differentiate from the boutique studio down the street?"

Business ImpactAIG-backed coverage = premium perception + additional income

Key Talking Points

Two products, two income streams: mandatory DEI for walk-ins, opt-in ActiveGuard for members

DEI per-visit coverage is mandatory for ALL walk-ins - day passes, trial visits, guests. You earn $5-$10 per participant. ActiveGuard Monthly is opt-in for regular members at $40/mo (Standard) or $100/mo (Premium). You earn $10 or $25 per member per month. Both AIG-backed.

Mandatory DEI + opt-in ActiveGuard = dual income

Time-bound activation: coverage ON at check-in, OFF at departure

DEI activates automatically when walk-ins check in and deactivates at departure plus a 45-90 minute buffer. ActiveGuard covers members for all visits under their monthly subscription. No paperwork, no manual steps. Timestamped and auditable.

Zero operational lift for your staff

Additional income framing: this is NEW money for your business

DEI per-walk-in residuals ($5-$10 each) compound with your daily traffic. ActiveGuard commissions ($10-$25/member/month) build recurring revenue. A gym with 100 walk-ins/month and 50 ActiveGuard members generates meaningful additional income every month. This is not a cost - it is a new revenue stream.

$5-$10 per participant + $10-$25 per member/month

Zero upfront cost, zero risk to start

No setup fees, no lock-in, no annual premiums. You earn from day one. Carrier-funded acquisition subsidizes your first conversions. Revenue starts immediately with no money out of pocket. Additional income from your existing traffic.

$0 upfront, revenue from day one

Objection Handling

They Say"That's too expensive to add"

You Say"DEI per-visit coverage is mandatory and costs you nothing - you EARN $5-$10 per participant. ActiveGuard Monthly is opt-in for members at $40/mo or $100/mo - you earn $10 or $25 commission. This is additional income for your business, not a cost. Zero setup, zero monthly fees."

Insight: Not a cost. Additional income. You earn on every walk-in.

They Say"We already have business insurance"

You Say"Your business insurance protects YOUR BUSINESS from claims. DEI and ActiveGuard protect YOUR CUSTOMERS with AD&D + accident medical coverage for on-premises accidents. Think of it like car insurance vs health insurance - different purpose, complementary protection. And you earn additional income on every covered person."

Insight: Business insurance covers the business. DEI/ActiveGuard covers the person.

They Say"Members won't want it"

You Say"DEI per-visit coverage is mandatory for walk-ins - no conversation needed, fully automatic. ActiveGuard Monthly is opt-in for regular members - present it as AIG-backed accident protection at $40/mo or $100/mo. Members see it as a premium benefit. You earn $10 or $25 per member per month in commission."

Insight: DEI is mandatory (no conversation). ActiveGuard is opt-in ($10-$25 commission).

They Say"Too complicated to set up"

You Say"Zero operational lift. DEI is mandatory and automatic for all walk-ins. ActiveGuard activates through your existing check-in system. AIG handles all claims. Setup takes 10 minutes and your staff does nothing different. You start earning additional income immediately."

Insight: Automatic activation. Zero staff training. Immediate additional income.