Vertical Playbooks

Deep-dive selling guides, pain points, and objection handlers for each industry vertical.

Gyms & Fitness Centers

"Protect every visitor. Earn on every check-in."

Ideal For

Traditional gyms

CrossFit boxes

Boutique fitness studios

24-hour fitness centers

Personal training studios

$47,000+

Average gym injury lawsuit settlement

Higher claim rate for day-pass visitors vs members

27%

Average opt-in rate with biometric check-in presentation

35%

Waivers invalidated in court proceedings

Success Story

CrossFit Momentum: Dual-Path Success

Denver, CO•CrossFit Box

Challenge500-member CrossFit box with a busy day-pass program. Day-pass visitors generated liability concerns, and the owner considered eliminating day passes despite them being 15% of monthly revenue. Members had no accident coverage beyond waivers.

SolutionActiveGuard bundled into all memberships at $0.75/visit (Option A). DEI offered as an add-on to day-pass visitors at $2.49/visit. Coverage activates at check-in via existing badge system.

"ActiveGuard turned our safety investment into a revenue stream. Members love that they're covered, and day-pass visitors feel confident trying us for the first time."

— Sarah Martinez, Owner, CrossFit Momentum

Customer Pain Points

Day-pass liability gap

Day-pass visitors represent just 8% of gym traffic but generate 31% of injury claims. They are unfamiliar with equipment layout, gym etiquette, and proper form. DEI per-visit coverage closes this gap with AIG-backed AD&D + accident medical that activates at check-in and turns off at departure.

Hook Question"Day passes are 8% of your traffic but 31% of your claims. How are you covering that gap?"

Business Impact31% of claims from 8% of traffic

Member retention risk from injuries

When a member gets injured, they often cancel - even if the gym was not at fault. The emotional association lingers. ActiveGuard builds trust by covering accident medical expenses automatically. Members who feel protected stay longer.

Hook Question"When a member gets hurt, how do you keep them from leaving?"

Business ImpactProtected members renew at higher rates

Revenue leakage from uninsured visits

Every uncovered visit is a missed revenue opportunity. The three-tier model lets you capture value on every check-in: include ActiveGuard at $0.50-$1.25/visit as a trust builder, offer it as a $1.99-$2.99 add-on, or bundle into premium memberships at $3.99-$4.99.

Hook Question"Are you earning anything from the safety you already provide?"

Business ImpactThree revenue tiers capture every visit

Waiver limitations vs actual coverage

Waivers reduce your business liability, but they do not pay a member's medical bills after a slip or fall. ActiveGuard and DEI cover the person directly with AD&D + accident medical - complementary to waivers, not a replacement.

Hook Question"Your waivers protect YOUR business. What protects your CUSTOMERS?"

Business Impact35% of waivers invalidated in court

Competitive differentiation

Boutique studios are winning the premium customer segment. Offering AIG-backed member protection positions your gym as safety-first and premium. 'ActiveGuard coverage included' is a marketing asset that competitors cannot easily replicate.

Hook Question"How do you differentiate from the boutique studio down the street?"

Business ImpactAIG-backed coverage = premium perception

Key Talking Points

Two products for two customer types: ActiveGuard for members, DEI for day passes

Members who visit 3-5x/week get ActiveGuard - one monthly fee covers all visits with biometric check-in activation. Day-pass visitors get DEI - single-visit AD&D + accident medical coverage. Both backed by AIG.

Dual-path maximizes coverage and revenue

Time-bound activation: coverage ON at check-in, OFF at departure

ActiveGuard activates automatically when members badge in and deactivates at check-out plus a 45-90 minute buffer. No paperwork, no manual steps. Timestamped and auditable for every session.

Zero operational lift for your staff

Three revenue models with specific pricing tiers

Option A: include in memberships at $0.50-$1.25/visit as a trust differentiator. Option B: customer add-on at $1.99-$2.99 for new revenue. Option C: premium tier at $3.99-$4.99 for maximum coverage and revenue per visit.

$0.50-$4.99 per visit across tiers

Carrier-funded acquisition reduces your risk to start

AIG-backed carrier-funded acquisition subsidizes your first conversions at $5, $40, and $100 per converted location. Zero upfront cost, no lock-in. Revenue starts from day one with no money out of pocket.

$5 / $40 / $100 subsidy tiers

Objection Handling

They Say"That's too expensive to add"

You Say"Option A starts at just $0.50 per visit - include it in memberships and the customer pays nothing extra. It becomes a trust differentiator, not a cost. On a $50/month membership, $0.50-$1.25/visit is invisible."

Insight: Option A eliminates the price conversation entirely.

They Say"We already have business insurance"

You Say"Your business insurance protects YOUR BUSINESS from claims. ActiveGuard protects YOUR CUSTOMERS with AD&D + accident medical coverage for on-premises accidents. Think of it like car insurance vs health insurance - different purpose, complementary protection. ActiveGuard actually reduces the chance incidents escalate into claims against your policy."

Insight: Business insurance covers the business. ActiveGuard covers the person.

They Say"Members won't want it"

You Say"Biometric-enhanced conversion data shows a 27% opt-in rate when presented at check-in. And with Option A, you simply include it in memberships - no conversation needed. Members see 'AIG-backed accident protection included' as a premium benefit, not an extra cost."

Insight: 27% opt-in rate. Option A bundles it invisibly.

They Say"Too complicated to set up"

You Say"Zero operational lift. ActiveGuard activates automatically through your existing check-in system. Coverage turns ON when members badge in, OFF when they leave. AIG handles all claims. Setup takes 10 minutes and your staff does nothing different."

Insight: Automatic activation. Zero staff training needed.