Sales Scripts Library

Hey [Name], this is [Your Name] from Daily Event Insurance. Quick question - do you ever have day pass visitors or drop-in customers at [Gym Name]? [Wait for response] Here's why I ask - day pass visitors are 4x more likely to file injury claims than regular members. Most gym owners don't realize their business liability has gaps for one-time visitors. We offer two products that cover gyms like yours. For day-pass visitors, there's DEI - AD&D plus accident medical coverage backed by AIG. It activates the moment a visitor checks in and turns off when they leave, with a 45 to 90 minute buffer. Covers slips, falls, and accidental injuries on premises. For your regular members, there's ActiveGuard - same AD&D plus accident medical coverage, but on a monthly recurring basis so members are covered every visit. You've got three revenue options: include it in memberships at $0.50 to $1.25 per visit, offer it as a customer add-on at $1.99 to $2.99, or go premium at $3.99 to $4.99. Takes 10 minutes to set up, runs on autopilot. Would you be open to a 5-minute call this week to see if it makes sense?

[Name], hey - it's [Your Name] with Daily Event Insurance. I'll be quick - I work specifically with CrossFit boxes and high-intensity gyms. Quick question: How are you handling coverage for drop-ins and out-of-town visitors? [Wait] Here's why I'm asking - CrossFit-specific claims run 23% higher than traditional gyms, and most of those involve visitors, not members. We've built ActiveGuard - it's AD&D plus accident medical coverage backed by AIG. Coverage activates the moment a visitor checks in and turns off when they check out, with a 45 to 90 minute buffer. Covers slips, falls, and accidental injuries on premises - exactly the stuff that happens during high-intensity workouts. For your regular members, ActiveGuard runs on a monthly recurring basis. For drop-ins, DEI covers them per visit. Either way, you choose your revenue model: include it at $0.50 to $1.25 per visit, offer it as a $1.99 to $2.99 add-on, or bundle it at the $3.99 to $4.99 premium tier. Our data shows 27% opt-in rates when presented at check-in. It's free to set up and takes 10 minutes. Can we do a quick walkthrough this week?

Hi [Name], this is [Your Name] from Daily Event Insurance. Do you run youth programs or kids' climbing at [Gym Name]? [Wait] Perfect - here's something most climbing gym owners don't realize: youth program injury rates run 2.3x higher than adult rates. And 67% of climbing gyms are underinsured for youth events and competitions. We offer AD&D plus accident medical coverage backed by AIG that parents can purchase right when they register their kids. It covers slips, falls, and accidental injuries on premises - not service outcomes or malpractice, just the real accidents that happen during climbing. For day-pass climbers, DEI covers them per visit. For members, ActiveGuard provides monthly recurring coverage. Coverage activates at check-in and turns off at departure with a 45 to 90 minute buffer. The best part? Three revenue options: include it at $0.50 to $1.25 per visit, offer it as a $1.99 to $2.99 add-on, or go premium at $3.99 to $4.99. Parents pay, you earn, and it takes 10 minutes to set up. Would a quick 10-minute demo make sense?

[Name], it's [Your Name] with Daily Event Insurance. Quick one for you: Do you host climbing competitions or events at [Gym Name]? [Wait] Here's why I ask - I've been talking to a lot of climbing gym owners lately, and there's a huge gap: 67% are underinsured specifically for competitions. Standard policies often have event exclusions. We offer AD&D plus accident medical coverage backed by AIG, specifically designed for event-day protection. Each competitor gets time-bound coverage - it activates at event check-in and turns off when the competition ends, plus a 45 to 90 minute buffer. Covers slips, falls, and accidental injuries on premises during the event. Competitors can add it at registration. You choose the revenue model: include it at $0.50 to $1.25 per participant, offer as a $1.99 to $2.99 add-on, or premium tier at $3.99 to $4.99. You earn on every signup. Auto-belay incidents alone account for 12% of all climbing gym claims - and events are when those spikes happen. Can I show you how it works in a quick 10-minute call?

Hi [Name], [Your Name] here from Daily Event Insurance. Quick question - does [Company Name] run guided trips or use certified guides? [Wait] Great. Here's something I've been sharing with adventure operators: guide certification reduces claims by 58%, but it doesn't eliminate them. And 78% of tour operators overlook subcontractor liability entirely. We offer DEI - that's AD&D plus accident medical coverage backed by AIG, designed for per-trip protection. Coverage activates at trip check-in and turns off at departure with a 45 to 90 minute buffer. Covers slips, falls, and accidental injuries during the activity - not service outcomes or malpractice. Your customers add it at booking. You choose the revenue model: include it at $0.50 to $1.25 per visit, offer as a $1.99 to $2.99 add-on, or premium tier at $3.99 to $4.99. Our data shows 27% opt-in rates when presented at booking. Weather-related incidents alone account for 34% of all adventure claims - and those are exactly the situations where coverage matters most. Worth a 10-minute walkthrough to see if it fits?

[Name], it's [Your Name] from Daily Event Insurance. I work with adventure operators, and I wanted to ask - do you offer multi-day trips or expeditions? [Wait] Here's the thing most operators don't realize: multi-day trip claims average 3x the cost of single-day trips. And backcountry emergency situations are where coverage really gets tested. We offer DEI - AD&D plus accident medical coverage backed by AIG. It's time-bound: coverage activates at trip check-in and stays active through each day of the trip, turning off at departure with a 45 to 90 minute buffer. Covers slips, falls, accidental injuries, and emergency medical transport - the stuff that actually matters when you're 20 miles from the trailhead. Your customers add coverage at booking, per day and per activity. You choose the revenue model: include it at $0.50 to $1.25 per visit, offer as a $1.99 to $2.99 add-on, or premium tier at $3.99 to $4.99. Our data shows 27% opt-in rates, and it takes 10 minutes to integrate into your booking flow. Can I show you how other operators are using this?

Hey [Name], this is [Your Name] from Daily Event Insurance. Do you guys do mostly seasonal rentals at [Business Name], or is it year-round? [Wait] Got it. Here's something rental operators tell me all the time: seasonal cash flow is brutal, but damage claims don't stop in the off-season. We've found that per-rental coverage saves seasonal operators about 34% compared to annual policies. And here's the kicker - first-time renters account for 61% of all rental claims. We offer DEI - that's AD&D plus accident medical coverage backed by AIG. It's time-bound: coverage activates at rental checkout and turns off when the equipment is returned, with a 45 to 90 minute buffer. Covers slips, falls, and accidental injuries during the rental period - not equipment defects, just the accidents that happen while using it. Renters add it at checkout. You choose the revenue model: include it at $0.50 to $1.25 per rental, offer as a $1.99 to $2.99 add-on, or premium tier at $3.99 to $4.99. Our data shows 27% opt-in rates when presented at checkout. Worth a quick 10-minute demo?

[Name], it's [Your Name] with Daily Event Insurance. Quick question - how do you typically handle damage disputes with renters? [Wait] Yeah, I hear that a lot. Here's something interesting: equipment failure claims average about $12,000. But with proper documentation, operators win 89% of damage disputes. We offer DEI - AD&D plus accident medical coverage backed by AIG. It's time-bound: activates at rental checkout and turns off at return, with a 45 to 90 minute buffer. Covers slips, falls, and accidental injuries during the rental - the accidents that happen on the water, on the trail, on the slopes. Renters add it at checkout. You choose the model: include it at $0.50 to $1.25 per rental, offer as a $1.99 to $2.99 add-on, or premium at $3.99 to $4.99. Our data shows 27% opt-in rates. Plus, the system encourages the documentation that wins disputes. The whole thing runs on autopilot after a 10-minute setup. Can I show you how it works?

Hey [Name], this is [Your Name] from Daily Event Insurance. Quick question - do you have clients at [Business Name] who come in for treatments like cryo, cold plunge, infrared sauna, or recovery services? [Wait for response] Here's why I ask - wellness and aesthetics businesses see a unique risk: clients moving between treatment areas, transitioning from extreme temperatures, or recovering from procedures. Slips in wet areas, burns from equipment, and post-treatment dizziness are the top incident types. Most business liability policies protect YOUR business but don't pay the client's medical bills. We offer two products designed for wellness businesses like yours. For regular members and treatment clients, there's ActiveGuard for Aesthetics - AD&D plus accident medical coverage backed by AIG. It activates the moment a client checks in and turns off when they leave, with a 45 to 90 minute buffer. Covers slips, falls, and accidental injuries on premises - NOT treatment outcomes or malpractice. For one-time visitors or single-treatment clients, DEI covers them per visit. You've got three revenue options: include it in memberships at $0.50 to $1.25 per visit, offer it as a client add-on at $1.99 to $2.99, or go premium at $3.99 to $4.99. Takes 10 minutes to set up, runs on autopilot. Would you be open to a 5-minute call this week to see if it makes sense?

[Name], hey - it's [Your Name] with Daily Event Insurance. I'll be quick - I work specifically with cryo centers, cold plunge studios, and recovery facilities. Quick question: How are you handling coverage for first-time clients who've never done cryo or cold plunge before? [Wait] Here's why I'm asking - first-time wellness clients account for the highest incident rates. They're unfamiliar with temperature protocols, recovery procedures, and facility layouts. Post-treatment dizziness leading to slips is the number one claim type in recovery facilities. We've built ActiveGuard for Aesthetics - it's AD&D plus accident medical coverage backed by AIG. Coverage activates the moment a client checks in and turns off when they check out, with a 45 to 90 minute buffer. Covers slips, falls, and accidental injuries on premises during and after treatment - NOT treatment outcomes, NOT malpractice. For your regular clients, ActiveGuard runs on a monthly recurring basis. For first-timers and single-session clients, DEI covers them per visit. Either way, you choose your revenue model: include it at $0.50 to $1.25 per visit, offer it as a $1.99 to $2.99 add-on, or bundle it at the $3.99 to $4.99 premium tier. Our data shows 27% opt-in rates when presented at check-in. It's free to set up and takes 10 minutes. Can we do a quick walkthrough this week?

Hey [Name], this is [Your Name] from Daily Event Insurance. Quick question - how many participants do you typically have at your events with [Organization Name]? [Wait for response] Here's why I ask - race events concentrate hundreds or thousands of participants in a single window. Course hazards, heat-related incidents, and falls during competition generate real medical costs. Most event liability policies protect YOUR organization but don't pay a participant's medical bills after a trip on a course obstacle or a heat-related incident. We offer DEI - per-event AD&D plus accident medical coverage backed by AIG. It's time-bound: activates at race check-in and turns off at event completion with a 45 to 90 minute buffer. Covers slips, falls, and accidental injuries during the race event - NOT overexertion outcomes or pre-existing conditions. Participants add coverage at registration. You choose the revenue model: include it in registration at $0.50 to $1.25 per participant, offer as a $1.99 to $2.99 add-on, or go premium at $3.99 to $4.99. Per-event pricing means you only pay during events - zero cost during your planning months. Takes 10 minutes to set up per event. Would you be open to a quick call this week?

[Name], hey - it's [Your Name] with Daily Event Insurance. I'll be quick - I work specifically with race series, running clubs, and multi-event organizers. Quick question: How are you handling per-participant coverage across your event calendar? [Wait] Here's why I'm asking - race series face a compounding risk: the more events you run, the more exposure you accumulate. A single course hazard incident can result in a $28,000+ claim, and 42% of all race event claims involve course hazards - terrain, obstacles, or marking issues. We've built DEI specifically for events like yours - per-event AD&D plus accident medical coverage backed by AIG. Coverage activates at race check-in and turns off at event completion, with a 45 to 90 minute buffer. Covers slips, falls, and accidental injuries during the event window - the stuff that happens on the course. You choose the revenue model: include it in registration at $0.50 to $1.25, offer as a $1.99 to $2.99 add-on, or premium at $3.99 to $4.99. With multiple events per year, the revenue compounds. Our data shows 27% opt-in rates when presented at registration. And per-event pricing means zero cost during your planning and off-season months. Free to set up, 10 minutes per event. Can we do a quick walkthrough?

[Name], thanks for taking the time. I want to make sure we're a fit before diving into anything. SITUATION: "How do you currently handle day pass visitors and drop-in customers? Walk me through the checkout process." [Let them talk - take notes] PROBLEM: "What happens when a drop-in gets hurt using equipment they've never used before? Who handles that situation?" [Pause - let them think about it] IMPLICATION: "Here's what I'm hearing from other gym owners: if a day pass visitor files a $47,000 claim - which is the average lawsuit cost - how does that affect your insurance premiums for the next 3-5 years? And your waivers? Courts throw them out 35% of the time." [Let the weight of that land] NEED-PAYOFF: "What if your day pass visitors had AD&D plus accident medical coverage - backed by AIG - that activates the moment they check in and turns off when they leave? Covers slips, falls, and accidental injuries on premises. For day-pass visitors, DEI handles per-visit coverage. For your regular members, ActiveGuard provides the same protection on a monthly recurring basis. You choose the revenue model: include it in memberships at $0.50 to $1.25 per visit, offer it as a $1.99 to $2.99 add-on, or go premium at $3.99 to $4.99. Our data shows 27% opt-in rates. Those 4x-riskier visitors would no longer keep you up at night - and you'd earn on every one of them." [Wait for response]

[Name], I appreciate the time. Let me ask a few questions to see if this is even a fit. SITUATION: "Do you run youth programs or competitions at [Gym Name]? What does your participant registration look like?" [Let them describe their process] PROBLEM: "How do you currently handle liability for underage participants? What happens when a kid gets hurt and a parent starts asking questions?" [Pause - this is a sensitive topic, let them share] IMPLICATION: "Here's what the data shows: youth injury rates are 2.3x higher than adults, and 67% of climbing gyms are underinsured for youth events. If a parent sues over a youth program injury, that's not just a claim - it's potentially a $47K+ lawsuit and reputational damage in a tight-knit climbing community." [Let that sink in] NEED-PAYOFF: "What if parents could add AD&D plus accident medical coverage - backed by AIG - right at registration? Coverage activates at check-in and turns off at departure with a 45 to 90 minute buffer. Covers slips, falls, and accidental injuries on the wall and on premises - not service outcomes, just real climbing accidents. For day-pass climbers and event participants, DEI covers them per visit. For your regular members, ActiveGuard provides the same coverage on a monthly basis. You choose the revenue model: include it at $0.50 to $1.25, offer as a $1.99 to $2.99 add-on, or premium at $3.99 to $4.99. It actually increases enrollment because parents feel safer." [Wait for response]

[Name], let me ask a few questions to understand your operation before I pitch anything. SITUATION: "What's your busiest season for guided trips? How many participants do you typically run per week during peak?" [Let them talk about their operation] PROBLEM: "How do you handle liability when weather conditions change mid-trip? What's the protocol when a guide has to make a safety call in the field?" [Pause - this is their reality] IMPLICATION: "34% of all adventure claims are weather-related - and those are exactly the situations where standard policies get tested. Multi-day trip claims average 3x the cost of single-day trips. One bad weather incident during peak season could wipe out an entire quarter's profit, and your guides are making split-second decisions miles from help." [Let the weight of that land] NEED-PAYOFF: "What if every participant had DEI coverage - that's AD&D plus accident medical backed by AIG - purchased right at booking? Coverage is time-bound: activates at trip check-in, turns off at departure with a 45 to 90 minute buffer. Covers slips, falls, accidental injuries, and emergency medical transport during the trip. You choose the revenue model: include it at $0.50 to $1.25 per participant, offer as a $1.99 to $2.99 add-on, or premium at $3.99 to $4.99. Our data shows 27% opt-in rates. Your customers are protected, your guides can focus on safety instead of liability, and you earn on every trip." [Wait for response]

[Name], before I show you anything, let me understand your operation. SITUATION: "How many unique customers rent equipment per month? What percentage are first-time renters versus repeat customers?" [Let them share their numbers] PROBLEM: "What happens when a first-time renter damages equipment or gets injured? Walk me through how you handle that dispute." [Pause - this is a pain point they live with] IMPLICATION: "Here's what the data shows: first-time renters account for 61% of all rental claims, and equipment failure claims average $12,000. If you're doing [X] rentals per month to new customers, how many $12K claims would it take to wipe out your margins? And seasonal cash flow makes it even worse - you can't afford claims during the off-season." [Let them do the math] NEED-PAYOFF: "What if renters could add DEI coverage right at checkout - like a damage waiver at a car rental? It's AD&D plus accident medical coverage backed by AIG. Time-bound: activates at rental checkout, turns off at return with a 45 to 90 minute buffer. Covers slips, falls, and accidental injuries during the rental period. You choose the revenue model: include it at $0.50 to $1.25 per rental, offer as a $1.99 to $2.99 add-on, or premium at $3.99 to $4.99. Our data shows 27% opt-in rates. Per-rental coverage saves seasonal operators about 34% compared to annual policies, and it only costs you when you're actually renting." [Wait for response]

[Name], thanks for taking the time. I want to make sure we're a fit before diving into anything. SITUATION: "Walk me through a typical client visit at [Business Name]. Do clients move between treatment areas? What's the flow from arrival to departure?" [Let them talk - take notes] PROBLEM: "What happens when a client slips in a wet area after a treatment, or gets dizzy after a cold plunge session? Who handles that situation and who pays the medical bills?" [Pause - let them think about it] IMPLICATION: "Here's what I'm hearing from other wellness operators: slip-and-fall in wet treatment areas is the number one claim type. The average med spa injury claim settles for $38,000+. And your business liability? It protects YOUR business from the lawsuit, but it doesn't pay the client's medical bills. Cold and heat therapy burns account for 18% of wellness facility incidents. Post-treatment dizziness leading to falls is increasingly common as cryo and cold plunge grow in popularity. Each uncovered incident is a potential client loss AND a potential lawsuit." [Let the weight of that land] NEED-PAYOFF: "What if your clients had AD&D plus accident medical coverage - backed by AIG - that activates the moment they check in and turns off when they leave? Covers slips, falls, and accidental injuries on premises during and after treatment. Does NOT cover treatment outcomes or malpractice - just the accidents that happen at your facility. For regular clients, ActiveGuard for Aesthetics provides monthly recurring coverage. For single-visit or first-time clients, DEI covers them per visit. You choose the revenue model: include it at $0.50 to $1.25 per visit, offer as a $1.99 to $2.99 add-on, or premium at $3.99 to $4.99. Our data shows 27% opt-in rates when presented at check-in. Your clients feel safer, your facility is positioned as premium, and you earn on every visit." [Wait for response]

[Name], I appreciate the time. Let me ask a few questions to see if this is even a fit. SITUATION: "How many events do you organize per year with [Organization Name]? What's your average participant count, and how does the registration process work?" [Let them describe their operation] PROBLEM: "What happens when a participant trips on a course hazard - a root, a pothole, an unmarked turn - and needs medical attention? Who covers those costs?" [Pause - this is a real operational concern] IMPLICATION: "Here's what the data shows: 42% of all race event claims involve course hazards. The average race event injury claim settles for $28,000+. And with [X] events per year at [Y] participants each, you're looking at [Z] total participant exposures annually. Event insurance protects YOUR organization. But it doesn't pay a participant's medical bills when they trip on mile marker 8. And here's the thing most organizers don't think about: one well-publicized injury can tank registrations for your next event." [Let that sink in] NEED-PAYOFF: "What if every participant could add AD&D plus accident medical coverage - backed by AIG - right at registration? Coverage is time-bound: activates at race check-in and turns off at event completion with a 45 to 90 minute buffer. Covers slips, falls, and accidental injuries during the race. Does NOT cover overexertion, pre-existing conditions, or inherent sport risk decisions. Participants add it at registration. You choose the revenue model: include it at $0.50 to $1.25 per participant, offer as a $1.99 to $2.99 add-on, or premium at $3.99 to $4.99. With [Y] participants per event, the revenue math is significant. It positions your event as safety-first AND generates revenue per registration." [Wait for response]

Hey [Name], [Your Name] here. Thanks again for the time today - I really enjoyed learning about [Specific thing from call]. Wanted to follow up while it's fresh. Based on what you told me about [Their goal/challenge], I think the [DEI / ActiveGuard / both] setup would be a great fit. Quick recap of what we discussed: - AD&D plus accident medical coverage backed by AIG - Time-bound activation: ON at check-in, OFF at departure - Your preferred revenue model: [included at $0.50-$1.25 / add-on at $1.99-$2.99 / premium at $3.99-$4.99] - Projected revenue based on your numbers: roughly [X] per month Here's what I'm thinking for next steps: 1. I'll send over the partnership agreement - it's straightforward, nothing hidden 2. Once you review it, we schedule a 15-minute setup call 3. Most partners are live within 48 hours 4. Carrier-funded acquisition kicks in immediately - $5, $40, $100 milestones Does that timeline work? I've got availability [Day 1] and [Day 2] for the setup call. Looking forward to getting you started with AIG-backed coverage.

Hey [Name], [Your Name] from Daily Event Insurance. I know I've reached out a few times, and I get it - you're busy running [Business Name]. But here's the thing: every week that goes by, your [day pass visitors / youth program participants / adventure clients / renters] are coming through without AD&D or accident medical coverage. No AIG-backed protection for slips, falls, or accidental injuries. Based on your volume with the add-on model at $2.49 and 27% opt-in, that's roughly [X] in missed revenue per month. And if you went with the included model at $0.50 to $1.25 per visit, every single visitor would be covered from day one. I'm not trying to be pushy. I just know the coverage is real - AD&D plus accident medical backed by AIG - and the revenue math works. I'd hate to see you leave that on the table. If timing is bad, just say so - no hard feelings. But if you've got 10 minutes this week, I promise it'll be worth it. Carrier-funded acquisition means your first conversions are subsidized. Let me know either way?

[Name], it's [Your Name] from Daily Event Insurance. I know you just wrapped up [Busy Season/Event] - how'd it go? [Listen genuinely] That's great to hear. I'm reaching out because a lot of operators tell me the same thing after their busy season: "I wish I'd had ActiveGuard set up before things got crazy." Think about it - during [Busy Season/Event], every visitor who came through had no AD&D or accident medical coverage. No AIG-backed protection for slips, falls, or accidental injuries. That's exposure you carried the entire season. Now that you've got a minute to breathe, would it make sense to get the coverage set up before your next rush? You choose the revenue model - included at $0.50 to $1.25, add-on at $1.99 to $2.99, or premium at $3.99 to $4.99. Once it's running, coverage activates automatically at check-in and turns off at departure. Passive revenue without you thinking about it. Takes about 10 minutes. Carrier-funded acquisition subsidizes your first conversions. Want to knock it out this week?

Alright [Name], let me show you exactly what this looks like. INTRO (30 seconds): "I'm going to walk you through three things: what your dashboard shows, what your customers experience, and how the revenue model works. Sound good?" PARTNER DASHBOARD (2 minutes): "This is your ActiveGuard dashboard. Clean, real-time. You can see: - Coverage activations today, this week, this month - every time a customer checks in, coverage turns ON - Revenue by model option - whether you're running included, add-on, or premium tier - Time-bound activation status - check-in ON, check-out OFF with 45 to 90 minute buffer - Active coverage windows across all your locations Everything updates in real time. No waiting for reports, no manual tracking." WIDGET PREVIEW (2 minutes): "Here's what your customers see at checkout or check-in. The option reads: 'Add ActiveGuard Protection - AD&D plus accident medical coverage backed by AIG.' One click, 30 seconds, they're covered. Here's the important part - what IS covered: slips, falls, and accidental injuries on premises during the active coverage window. What is NOT covered: results of cosmetic services, adverse reactions, professional liability. That distinction matters because it means zero impact on your malpractice exposure." REVENUE MODEL OPTIONS (1 minute): "Now the revenue. You choose from three models: - Option A: Include it in memberships at $0.50 to $1.25 per visit - customers pay nothing extra, you use it as a trust differentiator - Option B: Customer add-on at $1.99 to $2.99 - you earn on every opt-in, and our data shows 27% opt-in rates - Option C: Premium tier at $3.99 to $4.99 - maximum coverage and maximum revenue per visit Based on your [X] visitors per week, even with the add-on model at $2.49 average and 27% opt-in, that's roughly [Y] per month. Passive. Automatic." SETUP PROCESS (30 seconds): "Setup is literally 10 minutes. We connect to your booking or check-in system, drop in the widget, connect your bank account for payouts. Plus, carrier-funded acquisition means your first conversions are subsidized at $5, $40, or $100 per converted location depending on your tier." CLOSE: "So that's the full picture - AIG-backed coverage, three revenue models, 10-minute setup. What questions do you have?"

[Name], now let me show you what your customers actually experience. THE CUSTOMER MOMENT (1 minute): "Picture this: [Customer name - e.g., 'Sarah'] is booking a day pass on your website. She gets to checkout and sees this option: 'Add ActiveGuard Protection - AD&D plus accident medical coverage backed by AIG.' Depending on your revenue model, this could be included in her membership, offered as a $1.99 to $2.99 add-on, or part of a premium tier at $3.99 to $4.99. Simple, clear, one click." THE PURCHASE (1 minute): "She clicks yes, enters her info - takes about 30 seconds. She pays, and boom - she's covered. Coverage is time-bound: it activates the moment she checks in and turns off when she leaves, with a 45 to 90 minute buffer." THE CERTIFICATE (1 minute): "Instantly, Sarah gets a certificate showing her AD&D plus accident medical coverage. She can download it, email it, show it on her phone. She walks in knowing that if she slips, falls, or has an accidental injury on premises, she's protected. Not service outcomes, not malpractice - real accident protection backed by AIG." THE CLAIM (1 minute): "If something happens - say Sarah slips near the equipment area - she contacts us directly. Claims are handled by AIG through Shore/Sures administration. You're not involved - no paperwork, no calls, no hassle. The coverage window is timestamped and auditable." THE VALUE (30 seconds): "Sarah feels taken care of. You look professional for offering real AIG-backed coverage. And depending on which revenue model you choose, you either earn on every opt-in or use it as a trust differentiator that reduces churn." CLOSE: "Make sense? What would this look like at [Their Business]?"

[Name], let me show you exactly how this works for a gym like [Gym Name]. INTRO (30 seconds): "I'm going to walk you through three things: the dual-product setup for your gym, what your dashboard looks like, and what the revenue math looks like. Sound good?" DAY PASS CHECKOUT - DEI (2 minutes): "Here's the first product - DEI for your day pass visitors. When a day pass visitor checks out, they see: 'Add ActiveGuard Protection - AD&D plus accident medical coverage backed by AIG.' You choose the pricing model: - Include it at $0.50 to $1.25 per visit - visitors pay nothing extra - Offer as a $1.99 to $2.99 add-on - our data shows 27% opt-in rates - Premium tier at $3.99 to $4.99 for maximum coverage Coverage is time-bound: activates at check-in, turns off at departure with a 45 to 90 minute buffer. Covers slips, falls, and accidental injuries on premises. Does NOT cover service outcomes or malpractice. Your day pass visitors are 4x more likely to file claims than regular members. This turns your highest-risk customers into your most protected ones." MEMBER COVERAGE - ACTIVEGUARD (1 minute): "For your regular members, ActiveGuard provides the same AD&D plus accident medical coverage on a monthly recurring basis. Same AIG backing, same coverage for slips and falls on premises, but billed monthly so members are covered every visit. A 500-member gym running the included model at $0.75 average generates about $1,500 per month." PARTNER DASHBOARD (1 minute): "Your gym's dashboard shows: - Coverage activations by product - DEI for day passes, ActiveGuard for members - Revenue by model option across both products - Time-bound activation windows - check-in ON, check-out OFF - Which classes and time slots drive the most coverage The FIRST Protocol safety resources are built right in - incident tracking, prevention tips, staff training." REVENUE PROJECTION (1 minute): "Let me use your actual numbers. You said about [X] day passes per month. With the add-on model at $2.49 average and 27% opt-in, that's roughly [Y] per month just from day passes. Add ActiveGuard for your members and total revenue grows significantly. And here's the real value: your waivers get thrown out 35% of the time. AIG-backed AD&D coverage doesn't. It's real protection that pays real medical bills." CLOSE: "So that's the dual-product setup for [Gym Name] - DEI for day passes, ActiveGuard for members, three revenue model options. What questions do you have?"

[Name], let me show you exactly how this works for a climbing gym like [Gym Name]. INTRO (30 seconds): "I'm going to walk you through three things: the youth registration flow with real coverage details, competition event coverage, and what the revenue looks like with your numbers. Let's dive in." YOUTH REGISTRATION INTEGRATION (2 minutes): "Here's the key screen. When a parent registers their kid for your youth program, they see: 'Add ActiveGuard Protection - AD&D plus accident medical coverage backed by AIG.' You choose the model: - Include it at $0.50 to $1.25 per visit - parents pay nothing extra - Offer as a $1.99 to $2.99 add-on - our data shows 27% opt-in rates - Premium tier at $3.99 to $4.99 Coverage is time-bound: activates at check-in, turns off at departure with a 45 to 90 minute buffer. Covers slips, falls, and accidental injuries on the wall and on premises - NOT service outcomes, NOT malpractice. Real accident protection backed by AIG. Youth injury rates are 2.3x higher than adult rates. Parents know climbing has risk. Offering AIG-backed coverage at registration changes the conversation from 'sign this scary waiver' to 'here's how we protect your kid.'" COMPETITION EVENT SETUP (2 minutes): "For competitions, you set up an event in 2 minutes. Each competitor adds DEI coverage at registration - that's per-event, time-bound protection. This is huge because 67% of climbing gyms are underinsured for events - standard policies often have event exclusions. Auto-belay incidents account for 12% of all climbing gym claims and route setters are named in 41% of lawsuits. Competitions are when both of those risks spike. DEI coverage addresses those exact scenarios." DUAL PRODUCT SETUP (1 minute): "Climbing gyms get both products. DEI for day-pass climbers and event participants - per-visit coverage. ActiveGuard for your regular members - monthly recurring. Same AD&D plus accident medical, same AIG backing. Parents get instant certificates they can show on their phone. Claims are handled by AIG through Shore/Sures administration - you're not involved in the paperwork." REVENUE PROJECTION (1 minute): "Let's use your numbers. [X] youth participants per month, plus [Y] competition entries per year. With the add-on model at $2.49 average and 27% opt-in, plus monthly ActiveGuard for members - that's real recurring revenue. Boulder Community Climbing saw 40% parent opt-in. Their youth enrollment actually increased 28% after offering AIG-backed coverage - because parents felt safer." CLOSE: "That's the complete picture for [Gym Name] - DEI for events and day visitors, ActiveGuard for members, three revenue models. How does this fit with your youth programs and events?"

[Name], let me show you exactly how this works for an adventure operation like [Company Name]. INTRO (30 seconds): "I'm going to walk you through three things: the per-trip booking flow with real coverage details, guide activity tracking, and what seasonal revenue looks like with your numbers. Ready?" PER-TRIP BOOKING INTEGRATION (2 minutes): "Here's the booking page. When a customer books a trip, they see: 'Add DEI Protection - AD&D plus accident medical coverage backed by AIG.' You choose the model: - Include it at $0.50 to $1.25 per trip - customers pay nothing extra - Offer as a $1.99 to $2.99 add-on - our data shows 27% opt-in rates - Premium tier at $3.99 to $4.99 for maximum coverage Coverage is time-bound: activates at trip check-in, turns off at departure with a 45 to 90 minute buffer. Covers slips, falls, accidental injuries, and emergency medical transport during the trip. Does NOT cover service outcomes or malpractice. 34% of all adventure claims are weather-related. This is the AIG-backed coverage that handles exactly those situations - the ones your standard policy might not." GUIDE ACTIVITY DASHBOARD (2 minutes): "This is your operations dashboard. You can see: - Active trips today with coverage status per participant - Guide activity logs and safety documentation - Weather alerts and go/no-go decision tracking Guide certification reduces claims by 58%. This system helps you document everything - which matters when 78% of operators overlook subcontractor liability." SEASONAL CAMPAIGN SETUP (1 minute): "Here's what makes this powerful for seasonal operators. You can set up coverage campaigns by season: - Peak season: premium tier at $3.99 to $4.99 for multi-day trips - Shoulder season: add-on model at $1.99 to $2.99 for day trips - Off-season: hibernation mode, no charges Multi-day trip claims average 3x single-day trips. Coverage scales with trip length, and you only pay when you're actively running trips." REVENUE PROJECTION (1 minute): "Let's use your peak season numbers. [X] trips per week, [Y] participants average. With the add-on model at $2.49 and 27% opt-in, that's real per-trip revenue. Mountain Adventures Colorado is running 92% opt-in and averaging $3,400/month. They eliminated all weather disputes. During your [Z]-month peak season alone, that's potentially [W] in revenue. Plus, carrier-funded acquisition subsidizes your first conversions at $5, $40, or $100 per converted location." CLOSE: "So that's how DEI works for [Company Name] - AIG-backed per-trip protection, three revenue models, seasonal flexibility. What would you want to set up first - peak season coverage or year-round?"

[Name], let me show you exactly how this works for a rental shop like [Business Name]. INTRO (30 seconds): "I'm going to walk you through three things: the checkout widget with real coverage details, multi-day rental options, and what the damage claim reduction looks like. Let's go." PER-RENTAL CHECKOUT WIDGET (2 minutes): "Here's your checkout flow. When a customer rents equipment - in-store or online - they see: 'Add DEI Protection - AD&D plus accident medical coverage backed by AIG.' Just like the damage waiver at a car rental. You choose the model: - Include it at $0.50 to $1.25 per rental - customers pay nothing extra - Offer as a $1.99 to $2.99 add-on - our data shows 27% opt-in rates - Premium tier at $3.99 to $4.99 for maximum coverage Coverage is time-bound: activates at rental checkout, turns off at return with a 45 to 90 minute buffer. Covers slips, falls, and accidental injuries during the rental period - NOT equipment defects, just the accidents that happen while using it. First-time renters cause 61% of all rental claims. This widget is especially powerful for those customers because they already know they're trying something new." MULTI-DAY COVERAGE OPTIONS (1 minute): "For multi-day rentals, coverage scales with the rental period. The time-bound activation stays active from checkout through return. Equipment failure claims average $12,000. Multi-day rentals compound that risk. The AIG-backed coverage handles customer injuries during the rental, giving renters peace of mind on the water, on the trail, on the slopes." DAMAGE CLAIM REDUCTION (1 minute): "Here's where it really pays off. The 3-Point Return system: 1. Photo documentation at checkout 2. Photo documentation at return 3. Automated condition comparison Operators who document properly win 89% of damage disputes. This system makes documentation automatic. Damage disputes dropped 73% at Summit Bike Rentals." REVENUE PROJECTION (1 minute): "Your numbers: [X] rentals per month. With the add-on model at $2.49 average and 27% opt-in, that's solid per-rental revenue. Summit Bike Rentals runs 55% attachment and averages $4,800/month in peak season. Per-rental coverage saves seasonal operators 34% compared to annual policies - you only pay when you're actually renting. Plus, carrier-funded acquisition subsidizes your first conversions at $5, $40, or $100 per converted location. Even at a conservative 40% attachment rate, you're looking at [Y] per month." CLOSE: "That's the full DEI setup for [Business Name] - AIG-backed per-rental protection, three revenue models, seasonal cost savings. Want to start with your highest-volume equipment or roll it out across everything?"

[Name], let me show you exactly how this works for a wellness business like [Business Name]. INTRO (30 seconds): "I'm going to walk you through three things: the client check-in flow with real coverage details, the treatment area safety integration, and what the revenue math looks like with your numbers. Sound good?" CLIENT CHECK-IN - ACTIVEGUARD FOR AESTHETICS (2 minutes): "Here's the key screen. When a regular client checks in for their appointment, ActiveGuard for Aesthetics is already active - AD&D plus accident medical coverage backed by AIG. It activates at check-in and turns off when they depart, with a 45 to 90 minute buffer. For new or single-visit clients, they see: 'Add ActiveGuard Protection' at booking or check-in. You choose the pricing model: - Include it at $0.50 to $1.25 per visit - clients pay nothing extra - Offer as a $1.99 to $2.99 add-on - our data shows 27% opt-in rates - Premium tier at $3.99 to $4.99 for maximum coverage This covers slips, falls, and accidental injuries on premises - wet area slips, burns from equipment, post-treatment falls. Does NOT cover treatment outcomes or malpractice. That distinction is critical for wellness businesses." TREATMENT AREA SAFETY (1 minute): "Your dashboard tracks safety by treatment zone: - Wet area incidents (post-treatment rooms, pools, showers) - Temperature therapy zones (cryo, infrared, cold plunge) - Transition areas (hallways, changing rooms, lobbies) Cold and heat therapy burns account for 18% of wellness facility incidents. Time-bound coverage means your clients are protected from check-in through departure, including those transition moments between treatments." PARTNER DASHBOARD (1 minute): "Your facility's dashboard shows: - Coverage activations by product - ActiveGuard for members, DEI for single visits - Revenue by model option across both products - Incident tracking by treatment zone - Client coverage certificates on their phone The FIRST Protocol safety resources are built right in - slip prevention for wet areas, temperature protocol documentation, post-treatment monitoring checklists." REVENUE PROJECTION (1 minute): "Let me use your actual numbers. You said about [X] client visits per month. With the add-on model at $2.49 average and 27% opt-in, that's roughly [Y] per month from single visits. Add ActiveGuard for your [Z] regular members at the included model and total revenue grows significantly. Serenity Wellness Spa runs ActiveGuard for their 200 members and DEI for single visits. They're averaging $1,680/month combined and client satisfaction scores actually improved - clients feel the facility is premium and safety-conscious." CLOSE: "So that's the setup for [Business Name] - ActiveGuard for Aesthetics for your regular clients, DEI for single visits, three revenue model options. What questions do you have?"

[Name], let me show you exactly how this works for events like those run by [Organization Name]. INTRO (30 seconds): "I'm going to walk you through three things: the registration flow with per-participant coverage, the event-day operations dashboard, and what the revenue looks like across your event calendar. Let's dive in." REGISTRATION INTEGRATION - DEI (2 minutes): "Here's the registration page. When a participant registers for your event, they see: 'Add DEI Protection - AD&D plus accident medical coverage backed by AIG.' You choose the model: - Include it in registration at $0.50 to $1.25 per participant - participants pay nothing extra - Offer as a $1.99 to $2.99 add-on - our data shows 27% opt-in rates - Premium tier at $3.99 to $4.99 for maximum coverage Coverage is time-bound: activates at race-day check-in and turns off at event completion with a 45 to 90 minute buffer. Covers slips, falls, and accidental injuries during the race event - course trips, obstacle impacts, wet surface slips. Does NOT cover overexertion outcomes, pre-existing conditions, or inherent sport risk decisions. 42% of all race event claims involve course hazards. This coverage handles exactly those scenarios - the accidents that happen on the course." EVENT-DAY OPERATIONS (2 minutes): "On race day, your operations dashboard shows: - Real-time participant check-in with coverage status - Course segment monitoring with incident tracking - Aid station activity and medical response coordination - Weather alerts and course condition updates Heat-related incidents cause 23% of race event claims. The dashboard helps you monitor conditions and make safety calls with documentation. If you need to modify or cancel due to weather, you've got timestamped records of every decision." PER-EVENT PRICING (1 minute): "Here's what makes DEI perfect for race organizers. Per-event pricing means you only set up coverage for events you actually run. No annual premium during your planning months. Revenue scales with participant count - 500 runners or 5,000 runners, same system. Plus, carrier-funded acquisition subsidizes your first conversions at $5, $40, or $100 per converted event. Zero risk to get started." REVENUE PROJECTION (1 minute): "Let's use your numbers. [X] events per year, [Y] participants average. With the add-on model at $2.49 and 27% opt-in, that's real per-event revenue. Across your full calendar, that compounds to significant annual revenue. Coastal Run Series runs 12 events per year with an average of 800 participants. They include coverage in all premium registrations and offer it as an add-on for standard registrations. They're averaging $2,100 per event in revenue and saw registration increases after promoting AIG-backed coverage." CLOSE: "That's the complete DEI setup for [Organization Name] - per-event coverage for every participant, three revenue models, zero annual premium. Want to start with your next event or set up the full calendar?"

[Name], let me ask you something. If I could show you exactly how this would look at [Business Name] - real AD&D plus accident medical coverage backed by AIG, your choice of three revenue models, and the revenue projection with your actual numbers... Would that be enough for you to give it a try? [Wait for response] [If yes]: "Great. Let's do it. Here's the math: with your [X] visitors per month, using the add-on model at $2.49 average and our 27% opt-in rate, that's roughly [Y] per month. If you go with the included model, every visitor is covered from day one at $0.50 to $1.25 per visit. I'll send over the agreement today, we schedule a 15-minute setup call, and you're live by [Day]. Plus, carrier-funded acquisition means your first conversions are subsidized at $5, $40, or $100 per converted location. Deal?" [If hesitation]: "What would you need to see to feel confident about this? The coverage details, the revenue model, or the setup process?"

[Name], here's the reality. Every day without this set up, your [visitors/participants/customers] are coming through without AD&D or accident medical coverage. Based on what you told me - [X per week] - let me run the numbers. With the add-on model at $2.49 average and 27% opt-in rate, that's about [Y] in missed revenue this month alone. Even with the included model at $0.75 per visit, every single visitor represents lost revenue. And every one of those people is also a potential claim with no AIG-backed protection. No accident medical coverage, no emergency transport coverage - just a waiver that gets thrown out 35% of the time. I'm not trying to pressure you. But the math is simple: set it up once, choose your revenue model, it runs on autopilot. Coverage activates at check-in and turns off at departure. Every day you wait is revenue you're not making and risk you're carrying. We've got 10 minutes right now. Want to just knock it out and be done?

[Name], let me share something with you. I work with a lot of [gyms/climbing gyms/adventure operators/rental shops] similar to [Business Name]. Similar size, similar customer volume. Here's what I'm seeing with real unit economics: [Similar Business 1] - about [X] visitors per week like you. They went with the add-on model at $2.49 average. With 27% opt-in, they're generating [Y] per month in revenue. That's real AD&D plus accident medical coverage backed by AIG - their customers are actually protected. [Similar Business 2] - launched three months ago with the included model at $0.75 per visit. Already at [Z] monthly. They use it as a trust differentiator and their customer retention is up because visitors feel safer. The math works the same way for you. Your traffic, three revenue model options - included at $0.50 to $1.25, add-on at $1.99 to $2.99, or premium at $3.99 to $4.99. Plus carrier-funded acquisition subsidizes your first conversions at $5, $40, or $100 per location. The question is: do you want to be the operator who waited, or the one who moved first? What do you say - ready to get started?

[Name], I want to lay out the math here because it tells the whole story. THE RISK MATH: "You told me you get about [X] day pass visitors per month. Those visitors are 4x more likely to file a claim than your regular members. That means statistically, you're looking at [Y] potential claims per year from day passes alone. The average gym injury lawsuit? $47,000+. And your waivers? Courts throw them out 35% of the time. So right now, every month without AD&D and accident medical coverage, you're carrying that exposure with nothing but a piece of paper between you and a lawsuit." [Pause - let the math sink in] THE MONEY MATH: "Now here's the other side. You've got two revenue opportunities: Day passes with DEI: At [X] day passes per month with the add-on model at $2.49 average and our 27% opt-in rate, that's roughly [Z] per month in revenue you're NOT earning. Members with ActiveGuard: A 500-member gym running the included model at $0.75 average per visit generates about $1,500 per month in recurring revenue. Combined, that's serious money. Plus carrier-funded acquisition means your first conversions are subsidized at $5, $40, or $100 per converted location. Every month you wait is [Z]+ you didn't make from day passes alone. In a year, that's [W]." [Pause] THE BOTTOM LINE: "So the question isn't whether this makes sense. The math already answered that. The question is: do you want to keep carrying $47K in unprotected risk every month, or do you want AIG-backed coverage for your visitors and members - and start earning in the next 10 minutes? Three revenue models to choose from: included at $0.50 to $1.25, add-on at $1.99 to $2.99, or premium at $3.99 to $4.99. I've got everything ready to go. What do you say?" [Wait - don't fill the silence]

[Name], let me put some numbers to what we've been discussing. THE YOUTH EXPOSURE: "You're running [X] youth participants through your programs every month. Youth injury rates are 2.3x higher than adults. Each one of those sessions without AD&D and accident medical coverage is a potential claim - no protection for slips, falls, or climbing accidents. And here's the part that should concern you: parent waivers for minors are legally weaker than adult waivers. When a kid gets hurt climbing, parents don't just accept it - they lawyer up. A single youth injury lawsuit can easily exceed $47,000. AIG-backed coverage addresses that exact risk." [Pause] THE COMPETITION GAP: "You host [Y] competitions per year. 67% of climbing gyms are underinsured for events. If your standard policy has an event exclusion - and many do - you could be entirely uncovered during your highest-risk, highest-visibility activities. Auto-belay incidents account for 12% of all climbing gym claims. Route setters are named in 41% of lawsuits. Competitions are when both risks spike. DEI per-event coverage fills that gap with time-bound protection - ON at event check-in, OFF when the competition ends." [Pause] THE DUAL PRODUCT OPPORTUNITY: "Climbing gyms get both products. DEI for day visitors and competition events - per-visit coverage. ActiveGuard for your regular members - monthly recurring. Both are AD&D plus accident medical backed by AIG. You choose the revenue model: included at $0.50 to $1.25, add-on at $1.99 to $2.99, or premium at $3.99 to $4.99. With the add-on model at $2.49 and 27% opt-in, your [X] youth participants alone generate real monthly revenue. Boulder Community Climbing saw 40% parent opt-in with the add-on model. Youth enrollment actually increased 28% - because parents felt safer knowing there was AIG-backed accident protection. So every month without coverage, you're exposed on [X] youth participants, uncovered for [Y] competitions, and missing revenue that similar gyms are earning. I can have you set up with both products before your next youth session. That's 10 minutes. Plus, carrier-funded acquisition subsidizes your first conversions at $5, $40, or $100 per location. Ready?" [Wait for response]

[Name], let's talk about what's at stake during your peak season. THE SEASONAL EXPOSURE: "Your peak season is [X] months. You're running [Y] trips per week with [Z] participants average. That's roughly [W] participants per peak season without AD&D or accident medical coverage. 34% of adventure claims are weather-related - and peak season is when weather is most unpredictable. Multi-day trip claims average 3x the cost of single-day trips. So your highest-revenue period is also your highest-risk period - and none of those participants have AIG-backed protection." [Pause] THE GUIDE DILEMMA: "Guide certification reduces claims by 58% - which is great. But that still leaves 42%. And when something goes wrong miles from help, costs escalate fast. Medical evacuation alone can exceed $10,000 - and DEI coverage includes emergency medical transport. 78% of tour operators overlook subcontractor liability. If you use partner companies for transport, lodging, or equipment - that's additional exposure you may not even know you have." [Pause] THE REVENUE REALITY: "Adventure is a DEI product - per-trip, time-bound coverage. You choose the model: - Include at $0.50 to $1.25 per trip - build it into your pricing - Add-on at $1.99 to $2.99 - our data shows 27% opt-in - Premium at $3.99 to $4.99 for multi-day and high-exposure trips Mountain Adventures Colorado went with the add-on model and runs 92% participant opt-in. They're averaging $3,400/month in revenue and eliminated all weather disputes. During your [X]-month peak season, that's potentially [V] in revenue you're leaving on the table. Every week without coverage during peak is [U] in missed revenue AND unprotected exposure on [Z] participants. Plus carrier-funded acquisition subsidizes your first conversions at $5, $40, or $100 per location. Peak season starts [When]. Let's get you set up now so you're earning from day one. Takes 10 minutes. Ready?" [Wait for response]

[Name], let me show you the math on what this looks like for [Business Name]. THE DAMAGE MATH: "You're renting to [X] customers per month. 61% of rental claims come from first-time renters - your highest-volume, highest-risk segment. Equipment failure claims average $12,000. So if just 2-3% of your first-time renters file a claim this year, that's [Y] in potential claim costs. And none of those renters have AD&D or accident medical coverage - no protection for slips, falls, or injuries during the rental. How many months of profit does one $12,000 claim wipe out for you?" [Pause - let them do the mental math] THE SEASONAL TRAP: "Here's the other thing. You're paying annual insurance premiums during months when nobody's renting. DEI is per-rental, time-bound coverage - activates at checkout, turns off at return. Saves seasonal operators about 34% compared to annual policies. Right now you're paying for insurance you don't need in the off-season AND your renters have no accident medical coverage during peak season when volume spikes. It's the worst of both worlds." [Pause] THE REVENUE MATH: "Rental is a DEI product - per-rental, AIG-backed. You choose the model: - Include at $0.50 to $1.25 per rental - build it into pricing - Add-on at $1.99 to $2.99 - our data shows 27% opt-in - Premium at $3.99 to $4.99 for high-value equipment Summit Bike Rentals went with the add-on model and runs 55% attachment rate. They average $4,800/month in peak season revenue. Their damage disputes dropped 73% with the 3-Point Return system. At your volume - [X] rentals per month - with the add-on at $2.49 and 27% opt-in, that's roughly [Z] per month in revenue. That's passive income on transactions you're already doing. Plus carrier-funded acquisition subsidizes your first conversions at $5, $40, or $100 per location. Every month without this, you're missing [Z] in revenue and carrying $12K in unprotected risk per claim. The whole setup takes 10 minutes. Want to knock it out right now?" [Wait for response]

[Name], I want to lay out the math here because it tells the whole story. THE COVERAGE GAP: "Your malpractice insurance covers treatment outcomes - Botox reactions, laser burns, injection complications. But it does NOT cover on-premises accidents. When a client slips on a wet floor after a treatment, when someone gets dizzy after a cold plunge session and falls - that's a slip-and-fall claim. And the average med spa injury claim settles for $38,000+. Slip-and-fall in wet areas is the number one claim type in wellness facilities. Cold and heat therapy burns account for 18% of incidents. Every day your clients walk through wet treatment areas, transition between temperature zones, and recover from treatments - without AD&D or accident medical coverage for those on-premises accidents." [Pause - let the gap sink in] THE CLIENT RETENTION MATH: "When a client gets injured at your facility and faces medical bills, two things happen. First, they may not come back - even if you weren't at fault. Second, they tell other clients. In wellness, reputation is everything. AIG-backed coverage shows clients you invested in their safety beyond just your business protection. Serenity Wellness Spa found that client satisfaction scores improved after implementing ActiveGuard. Clients see it as a premium touch, not an upsell." [Pause] THE REVENUE OPPORTUNITY: "You've got two revenue streams here: Regular members with ActiveGuard for Aesthetics: Your [X] monthly members at the included model of $0.75 average per visit generates about [Y] per month. It's invisible to them - just part of their premium experience. Single-visit clients with DEI: With the add-on model at $2.49 average and 27% opt-in, your [Z] monthly single visits generate roughly [W] per month. Combined, that's significant monthly revenue. Plus carrier-funded acquisition subsidizes your first conversions at $5, $40, or $100 per converted location. And here's what makes it work for wellness specifically: anonymous session IDs mean no treatment details are ever shared with the carrier. Your clients' privacy is fully protected." [Pause] THE BOTTOM LINE: "So the question isn't whether your clients face on-premises accident risk - slip-and-fall data already answered that. The question is: do you want to close that $38,000 gap with AIG-backed coverage, earn revenue doing it, and position [Business Name] as the premium wellness destination that protects its clients? Three revenue models to choose from: included at $0.50 to $1.25, add-on at $1.99 to $2.99, or premium at $3.99 to $4.99. I've got everything ready to go. What do you say?" [Wait - don't fill the silence]

[Name], let me put the numbers to what we've been discussing. THE PARTICIPANT EXPOSURE: "You run [X] events per year with an average of [Y] participants. That's [Z] total participant exposures annually without individual AD&D or accident medical coverage. 42% of all race event claims involve course hazards - terrain, obstacles, marking issues. Heat-related incidents cause another 23%. These are the accidents that happen on YOUR course, during YOUR event. And the average race event injury claim? $28,000+. Your event liability insurance protects YOUR ORGANIZATION from lawsuits. But it does not pay a participant's medical bills when they trip at mile 8, roll an ankle on an obstacle, or need ambulance transport from heat exhaustion." [Pause - let the scale sink in] THE REPUTATION RISK: "Here's the part that keeps race directors up at night: one well-publicized injury at your event can tank registrations for your next event. In the age of social media, a participant's injury story travels fast. Offering AIG-backed coverage at registration sends a clear message: this is a professionally organized event that cares about participant safety. Coastal Run Series saw registration numbers actually increase after promoting coverage. It's a trust signal." [Pause] THE PER-EVENT REVENUE: "DEI coverage integrates right into your registration flow. Participants add it when they register. You choose the model: - Include it at $0.50 to $1.25 per participant - build it into every registration - Add-on at $1.99 to $2.99 - our data shows 27% opt-in rates - Premium at $3.99 to $4.99 for maximum coverage Let's use your numbers. [Y] participants per event, add-on model at $2.49, 27% opt-in. That's roughly [W] per event. Across [X] events, that's [V] annually. And you only pay during events - no annual premium eating into your margins during planning months. Coastal Run Series runs 12 events per year with 800 average participants and is averaging $2,100 per event. Plus carrier-funded acquisition subsidizes your first conversions at $5, $40, or $100 per converted location." [Pause] THE BOTTOM LINE: "So the math is clear: [Z] total participant exposures per year without coverage, $28,000 average claim cost, and [V] in annual revenue you're leaving on the table. Every event without per-participant coverage is an event where 42% course hazard probability meets zero participant protection. And every registration without the coverage option is missed revenue. I can have you set up for your next event in 10 minutes. What do you say?" [Wait - don't fill the silence]

[Owner Name] and [Manager Name], thanks for making time together. I'll make this efficient since you're both pulled away from operations. I want to walk you through this from two angles - the business case and the operational reality. Because [Owner Name], you're going to care about the numbers and risk reduction, and [Manager Name], you're going to want to know how this actually runs day-to-day. Sound fair? FOR THE OWNER - THE BUSINESS CASE (3 minutes): "[Owner Name], here's what's at stake. Your [visitors/members/renters] are coming through without AD&D or accident medical coverage. That's real exposure - slips, falls, accidental injuries on premises with no AIG-backed protection. The math: with the add-on model at $2.49 average and our 27% opt-in rate, your [X] visitors per month generates roughly [Y] in passive revenue. That's money from transactions already happening. You've got three revenue models to choose from: - Include it at $0.50 to $1.25 per visit - every customer covered, you use it as a trust differentiator - Customer add-on at $1.99 to $2.99 - earn on every opt-in - Premium tier at $3.99 to $4.99 - maximum revenue per visit Plus carrier-funded acquisition subsidizes your first conversions at $5, $40, or $100 per converted location. The coverage is AD&D plus accident medical backed by AIG - not a waiver, real protection that pays real medical bills." FOR THE MANAGER - THE OPERATIONS REALITY (2 minutes): "[Manager Name], here's what this looks like for you and your team. Setup is 10 minutes - we connect to your existing booking or check-in system and drop in the coverage widget. No new software to learn, no daily tasks to manage. Coverage activates automatically at check-in and turns off at departure with a 45 to 90 minute buffer. Your staff doesn't decide who gets covered or handle any paperwork. Time-bound, timestamped, auditable - it runs on autopilot. If a customer has an incident, they contact us directly. Claims are handled by AIG through Shore/Sures administration. Your team isn't involved - no incident paperwork, no follow-up calls, no liability headaches. The dashboard shows real-time activations, revenue by model, and coverage status. You can check it once a week or never - it just works. Staff training is literally one sentence: 'Would you like to add AIG-backed injury protection for your visit today?'" THE JOINT DECISION (1 minute): "So here's where you both win. [Owner Name], you get a new revenue stream with real AIG-backed coverage that reduces your risk exposure. [Manager Name], you get something that runs itself and doesn't add to your plate. The only question is which revenue model makes sense for your business. Most similar operations start with the add-on at $1.99 to $2.99 and adjust from there. What do you both think - does this make sense for [Business Name]?"

[Name], thanks for connecting. I understand you're overseeing [X] locations, so I want to make this relevant to scale. Let me walk you through three things: the per-location economics, what a multi-location rollout looks like, and how the centralized reporting works. PER-LOCATION ECONOMICS (2 minutes): "Each location generates revenue independently. Let me use your averages. If a typical location does [Y] visitors per month, here's the math: With the add-on model at $2.49 average and 27% opt-in rate, that's roughly [Z] per location per month. Across [X] locations, that's [W] per month in total passive revenue. The coverage is AD&D plus accident medical backed by AIG. Time-bound: activates at check-in, turns off at departure with a 45 to 90 minute buffer. Covers slips, falls, and accidental injuries on premises. Not service outcomes or malpractice. You choose one revenue model across all locations for brand consistency, or let each location manager decide. Three options: included at $0.50 to $1.25, add-on at $1.99 to $2.99, or premium at $3.99 to $4.99." MULTI-LOCATION ROLLOUT (2 minutes): "Here's how we handle scale. We don't ask you to set up [X] locations at once. The smart play is: Phase 1: Pilot with your top 2-3 highest-traffic locations. 10 minutes setup each. This gives you real data - actual opt-in rates, actual revenue, actual customer feedback. Phase 2: Roll out to the next tier based on pilot results. We provide a standardized setup playbook so your location managers can implement consistently. Phase 3: Full network rollout with a centralized management dashboard. Carrier-funded acquisition scales with you: $5 per conversion at the first tier, $40 at the second, $100 at the third. With [X] locations, you qualify for volume-tier incentives that single-location operators don't get." CENTRALIZED REPORTING (1 minute): "Your management dashboard shows: - Per-location coverage activations and revenue in real time - Brand-wide totals and location-by-location comparison - Opt-in rates by location so you can identify and fix underperformers - Coverage status across the entire network - Revenue model performance by location One login, full visibility. You can see which locations are crushing it and which need attention. Your location managers get their own view of their numbers." FRANCHISE CONSIDERATIONS (1 minute): "If this needs franchisor approval, we've worked with franchise groups before. The coverage is AIG-backed - a name every franchisor recognizes. It doesn't modify your existing insurance, it supplements it with per-visit AD&D coverage for individual customers. We provide a one-page franchisor brief that covers compliance, branding, and revenue sharing. Most franchise groups approve this in one meeting because it adds revenue and reduces per-location risk without changing operations." CLOSE: "Here's what I'd recommend. Let's pilot with your [2-3] highest-traffic locations this week - 10 minutes each. You'll have real data within 30 days to make the full rollout decision. The pilot costs nothing to set up. If the numbers work - and at 27% opt-in across [X] locations, they will - you roll out network-wide. If not, no commitment. Which locations should we start with?"

Hey [Name], this is [Your Name] from Daily Event Insurance. Got 60 seconds? [If yes]: "Perfect. Quick reason for the call: I work with [gyms/climbing gyms/adventure operators/rental shops/studios] like [Business Name] to add a revenue stream that runs on autopilot. We offer AD&D plus accident medical coverage backed by AIG for your [visitors/members/renters]. Time-bound - activates at check-in, turns off when they leave. Your customers get real injury protection, and you earn on every activation. Three revenue model options, and similar businesses are averaging 27% opt-in when they present it at check-in. I'd love to show you how the numbers work with your specific traffic. Do you have 15 minutes [Day] or [Day] for a quick demo?" [If no/bad timing]: "No problem. When's a better time this week? I want to make sure I catch you when you can give it a real look - there's real revenue involved." [If voicemail]: Leave the voicemail script (cadence-voicemail-drop).

Hey [Name], [Your Name] from Daily Event Insurance. Quick message. I work with [business type] like yours to add AIG-backed injury coverage for visitors - AD&D plus accident medical that activates automatically at check-in. Similar businesses are earning [X] per month in passive revenue with 27% customer opt-in. Worth a 5-minute conversation. My number is [Phone Number]. Again, [Your Name] from Daily Event Insurance. Talk soon.

Hey [Name], thanks for calling back - I appreciate it. [If they ask "What was this about?"]: "Sure. I reached out because I work with [business type] to add a revenue stream that runs on autopilot. Specifically, we offer AD&D plus accident medical coverage backed by AIG for your [visitors/members/renters]. Here's the quick version: the coverage is time-bound - it activates when a customer checks in and turns off when they leave. Covers slips, falls, and accidental injuries on premises. You choose from three revenue models and earn on every coverage activation." [Transition to qualification]: "Let me ask you a couple of quick questions so I can tell you exactly what this would look like for [Business Name]. 1. How many [visitors/members/customers] do you typically see per month? 2. Do you do more day passes and drop-ins, or mostly recurring members? [This determines DEI vs ActiveGuard positioning] 3. Have you ever had a customer injury that your general liability didn't fully cover? [Based on their answers]: "OK, so with [X] visitors per month, here's the math. Using the add-on model at $2.49 average and our 27% opt-in rate, that's roughly [Y] per month in passive revenue. Plus the coverage itself is backed by AIG, so your customers are actually protected - not just signing a waiver. Three model options: include it at $0.50 to $1.25 per visit, offer it as a $1.99 to $2.99 add-on, or go premium at $3.99 to $4.99. Most operators start with the add-on and adjust. I've got 15 minutes right now if you want me to walk you through the dashboard and show you the exact numbers. Or I can book a time that works better - [Day 1] or [Day 2]?"

=== DAY 3 FOLLOW-UP (New Angle) === Hey [Name], [Your Name] from Daily Event Insurance again. Last time we connected I mentioned the revenue side. Today I want to hit the risk side for 30 seconds. Your [visitors/members/customers] are coming through without AD&D or accident medical coverage right now. That means every slip, fall, or accidental injury on premises has zero AIG-backed protection. Your general liability protects your business, but it doesn't protect the individual person who gets hurt. That gap is where lawsuits happen. Waivers get thrown out 35% of the time. AIG-backed AD&D coverage doesn't get thrown out. Worth 10 minutes to see the numbers? I'm available [Day] and [Day]. === DAY 7 FOLLOW-UP (Social Proof) === [Name], [Your Name] from Daily Event Insurance. Quick update. Since we last spoke, I onboarded [another business type] similar to [Business Name]. They chose the add-on model at $2.49 and hit 27% opt-in rate within their first week. That's [X] per month in passive revenue, plus every customer who opts in gets real AD&D plus accident medical coverage backed by AIG. What stood out to them was the setup - 10 minutes, connects to their existing check-in system, runs on autopilot. Their staff didn't need training beyond one sentence at the desk. I keep thinking about [Business Name] because your [traffic/volume/situation] is a natural fit. Can we do 15 minutes this week? [Day 1] or [Day 2]? === DAY 14 FOLLOW-UP (Final Attempt / Breakup) === Hey [Name], [Your Name] from Daily Event Insurance. I'll keep this short. I've reached out a few times about adding AIG-backed coverage for your [visitors/members/renters]. I know you're busy running [Business Name], so I don't want to be a pest. Here's what I'll leave you with: - AD&D plus accident medical coverage backed by AIG - Time-bound: activates at check-in, off at departure - Three revenue models: $0.50 to $1.25 included, $1.99 to $2.99 add-on, $3.99 to $4.99 premium - 27% opt-in rate at similar businesses - 10-minute setup, runs on autopilot - Carrier-funded acquisition subsidizes your first conversions at $5, $40, or $100 If the timing isn't right, no hard feelings. But if you want to see the numbers with your actual traffic, I'm one call away. Either way, I'll stop reaching out after this. If you change your mind, you've got my number: [Phone Number]. Take care, [Name].

Hey [Name], this is [Your Name] from Daily Event Insurance. Thanks for attending our webinar on [Webinar Topic] - I saw you joined and wanted to follow up personally. [Pause for response] I'm curious - what part of the presentation stood out most to you? Was it the coverage details, the revenue model options, or the risk reduction side? [Listen and respond to their answer] [If coverage details]: "Yeah, that resonates with a lot of operators. The AD&D plus accident medical coverage backed by AIG is what makes this different from a typical waiver. Time-bound - activates at check-in, turns off at departure with a 45 to 90 minute buffer. Covers slips, falls, and accidental injuries on premises. Real protection that pays real medical bills." [If revenue model]: "The revenue potential is definitely the hook. Three models - include it at $0.50 to $1.25 per visit as a trust differentiator, offer it as a customer add-on at $1.99 to $2.99 where our data shows 27% opt-in, or go premium at $3.99 to $4.99. Most operators are surprised by how quickly it adds up with their actual traffic numbers." [If risk reduction]: "That's the part that keeps operators up at night. Waivers get thrown out 35% of the time in court. AIG-backed AD&D coverage doesn't. And without per-visit coverage, every customer who walks through your door is potential exposure." [Transition]: "We covered a lot in the webinar, but the real value is seeing how the numbers work with YOUR specific traffic. I can do a quick 15-minute personalized demo where I plug in your actual visitor volume and show you the revenue projection. Also, if you missed anything or want to rewatch, I'll send you the replay link right after this call. Do you have 15 minutes [Day 1] or [Day 2]? I promise it'll be more relevant than the general webinar because it's all about [Business Name]'s numbers."

Hey [Name], [Your Name] here. Wanted to follow up on our demo yesterday - you mentioned [Specific Detail] and I've been thinking about how that fits. [Pause for response] I put together the numbers based on what we discussed. Here's the recap: YOUR COVERAGE SETUP: - AD&D plus accident medical coverage backed by AIG - Time-bound activation: coverage ON at check-in, OFF at departure with 45 to 90 minute buffer - Covers slips, falls, and accidental injuries on premises for your [visitors/members/renters] - [DEI for day passes / ActiveGuard for memberships / Both products for dual model] YOUR REVENUE PROJECTION: - Revenue model you preferred: [included at $0.50-$1.25 / add-on at $1.99-$2.99 / premium at $3.99-$4.99] - Your traffic: [X] visitors per month - Projected revenue: approximately [Y] per month based on 27% opt-in rate - Annual projection: roughly [Z] NEXT STEPS: 1. I'll send the partnership agreement today - it's straightforward, two pages, no hidden terms 2. You review and sign at your pace 3. We schedule a 15-minute setup call - connect to your booking or check-in system 4. You're live within 48 hours 5. Carrier-funded acquisition kicks in immediately: $5 at first conversion, $40 at the next tier, $100 at the top tier [If they mentioned needing to loop someone in]: "You mentioned wanting to run this by [Partner/Manager Name]. Happy to jump on a quick 10-minute call with both of you to answer any questions they have. I've got a version of the deck that's specifically for [operations managers / business partners / franchise groups] that hits the points they'll care about. Would [Day 1] or [Day 2] work to have that conversation?" [If they didn't mention anyone else]: "Any questions or concerns that came up after we hung up yesterday? Sometimes people think of things overnight. [Pause - let them talk] If you're feeling good about it, I can send the agreement right now and we get you earning by [Target Date]. Sound good?"

Hey [Name], [Your Name] from Daily Event Insurance. Your trial period wraps up [Date], so I wanted to check in on how things have been going. [Pause - let them share their experience] That's great to hear. Let me pull up your actual trial numbers so we can look at this together. YOUR TRIAL RESULTS: "During your trial, here's what happened: - Total coverage activations: [X] - Your opt-in rate: [Y]% [compare: our benchmark is 27%] - Revenue generated: $[Z] - Customer feedback: [any notable feedback] - Incidents filed: [N] [this is usually zero, which is a great sign] [If their opt-in rate is at or above 27%]: "You're right at or above our 27% benchmark, which means your customers are responding well to the coverage offer. AD&D plus accident medical backed by AIG resonates with your visitor base." [If their opt-in rate is below 27%]: "Your opt-in rate is a bit below our 27% benchmark, and I think I know why. Let me suggest a couple of tweaks: [positioning at check-in vs checkout / staff scripting / widget placement]. Small changes here typically bring opt-in rates up to benchmark within 2-3 weeks." FULL PARTNERSHIP BENEFITS: "Here's what changes when you move from trial to full partnership: 1. Revenue model flexibility - during the trial you were on [model]. You can switch to any of three options: included at $0.50 to $1.25, add-on at $1.99 to $2.99, or premium at $3.99 to $4.99. Based on your trial data, I'd recommend [recommended model] because [reason]. 2. Carrier-funded acquisition kicks in - your conversions are subsidized at $5, $40, or $100 depending on your tier. This doesn't apply during trial. 3. Full dashboard access - real-time analytics, revenue projections, coverage status across all your operations. 4. Priority support - dedicated onboarding specialist and quarterly business reviews. CONVERSION PATH: "The transition is seamless. No downtime, no re-setup. Your existing widget stays live, your coverage windows are uninterrupted, and your customers won't notice any change. The partnership agreement is two pages. I can send it right now, you sign today, and the enhanced benefits activate immediately. No gap in coverage for your [visitors/members/renters]. Based on your trial revenue of $[Z] over [trial length], a full month projects to approximately $[W]. That's $[Annual] per year on autopilot. Ready to make it official?" [If they have concerns]: "What's holding you back? Is it the commitment, the volume, or something specific about the coverage? Let me address that directly."