Performance Metrics
Track KPIs, benchmark against industry standards, and optimize your business
Key Performance Indicators (KPIs)
Essential metrics to track your success
Monthly Recurring Revenue (MRR)
CriticalPredictable monthly income from memberships
Formula:
Active Members × Average Monthly Premium
Member Growth Rate
HighNet new members added per month
Formula:
(New Members - Churned) / Total Members × 100
Conversion Rate
HighPercentage of prospects who purchase
Formula:
Purchases / Total Prospects × 100
Retention Rate
CriticalMembers who stay month-over-month
Formula:
(1 - Churned Members / Total Members) × 100
Average Revenue Per User (ARPU)
MediumAverage earnings per member
Formula:
Total Revenue / Active Members
Customer Lifetime Value (CLV)
HighTotal revenue from a member over time
Formula:
ARPU × Average Membership Duration
Industry Benchmarks
Compare your performance to industry standards
| Category | Conversion | Retention | ARPU | Growth |
|---|---|---|---|---|
| Fitness Studios | 65-75% | 88-92% | $45-55 | 12-18% |
| Yoga Studios | 70-80% | 90-95% | $50-60 | 10-15% |
| Dance Schools | 60-70% | 85-90% | $40-50 | 15-20% |
| Martial Arts | 55-65% | 92-96% | $55-65 | 8-12% |
Using Benchmarks
These are industry averages. Your goals should be tailored to your specific business model, location, and market conditions. Use benchmarks as guides, not rigid targets.
Your Performance vs. Benchmarks
See how you stack up
Above Benchmark
✅ Excellent! You're outperforming industry standards
Below Benchmark
⚠️ Opportunity to improve - see optimization tips below
Growth Opportunities
Actionable strategies to improve performance
Increase Conversion Rate
Strategies:
- Simplify sign-up process
- Add testimonials at checkout
- Offer first-month discount
- Show value proposition clearly
Reduce Churn
Strategies:
- Send renewal reminders
- Improve customer support
- Add value-add features
- Create loyalty program
Increase ARPU
Strategies:
- Introduce premium tiers
- Upsell annual plans
- Bundle additional services
- Add family plans
Accelerate Growth
Strategies:
- Launch referral program
- Partner with local businesses
- Run seasonal promotions
- Increase marketing spend
Optimization Tips
Proven tactics to boost each metric
Conversion Optimization
Retention Strategies
Revenue Growth
Member Acquisition
Implementation Priority
Focus on 2-3 strategies at a time. Implement, measure results for 30 days, then adjust. Quick wins: referral programs, renewal reminders, and annual plan promotions.
Monthly Review Checklist
Track your metrics consistently
Week 1: Data Collection
- Export monthly revenue report
- Calculate new vs. churned members
- Review conversion funnel stats
- Check average transaction value
Week 2: Analysis
- Compare to previous month
- Identify trends and patterns
- Benchmark against industry
- List underperforming areas
Week 3: Strategy
- Choose 2-3 improvement areas
- Research best practices
- Set specific targets
- Create action plan with deadlines
Week 4: Implementation
- Launch chosen initiatives
- Brief team on new strategies
- Set up tracking metrics
- Schedule mid-month check-in