Lisa Torres

Event Revenue Strategist

Lisa Torres

Event Revenue Strategist

Lisa helps race organizers maximize registration revenue without raising entry fees. Her expertise in pricing strategy and sponsorship development has helped dozens of events become financially sustainable.

2 articles published

Articles by Lisa Torres

Race expo and registration desk with excited participants

Race Events

How to Increase Race Registration Revenue Without Raising Entry Fees

Entry fees are hitting resistance. But there are six other revenue streams race directors are using to boost profitability.

How to Choose an Event Insurance Provider: 7 Questions Every Fitness Business Must Ask

Not all event insurance platforms are built the same. Before you commit to any coverage provider, these seven questions will separate the platforms that actually protect your business from the ones that just take your money.

Lisa Torres

Mar 2, 2026

10 min

Showing 2 of 2 articles