Race Day Coverage
Lead Flow
Embedded inside race event partners, our platform delivers pre-qualified leads with biometric data, TCPA consent, and verified participation—transforming event coverage into a powerful acquisition channel.
The Lead Generation Flow
From event registration to carrier data delivery—every touchpoint creates value.
Race Event Partner
Spartan, Tough Mudder, etc.
Event Registration
Checkout integration
AD&D Coverage Offer
One-click opt-in
Biometric Face Scan
Optional health data
HIQOR Data Platform
Unified lead intelligence hub
Contact Data
- Full name
- Phone number
- Email address
- City & State
- Age / Date of Birth
- TCPA marketing consent
Biometric Data
- Face scan health metrics
- Estimated vitals data
- Wellness indicators
- Risk profile signals
- Future: Cardiogram integration
Race Event Data
- Event type & distance
- Coverage start/end times
- AD&D policy details
- Participation history
- Performance metrics
Insurance Carrier
Pre-qualified, intent-rich leads
Why Biometrically Enhanced Leads Convert Better
These aren't cold leads—they're verified, active participants who've already demonstrated interest in protection.
All participants receive protection
Vs. traditional acquisition channels
Hard-to-reach active lifestyle segment
Leads flow instantly to your systems
Data Quality Comparison
See how event-triggered leads compare to traditional lead sources.
| Data Point | Traditional Leads | Race Day Leads |
|---|---|---|
| Contact Verification | Self-reported | Event-verified |
| TCPA Consent | Unclear/Disputed | Explicit opt-in |
| Health Signals | None | Biometric face scan |
| Activity Level | Unknown | Verified active |
| Purchase Intent | Low/Cold | High/Just purchased coverage |
| Age Accuracy | Often wrong | DOB verified |
| Engagement Timing | Random | Peak interest moment |
Connect Your Systems, Start Receiving Leads
Our platform integrates with your existing CRM, lead management, and underwriting systems. Leads flow in real-time with full data enrichment.
- REST API for real-time lead delivery
- Webhook notifications for instant updates
- Batch export options for bulk processing
- Custom field mapping to your data schema
- HIPAA-compliant data transfer protocols
{
"lead_id": "ld_2f8a9c4e",
"timestamp": "2025-03-15T09:23:45Z",
"source": "race_event",
"event_partner": "spartan_race",
"contact": {
"name": "Jane Smith",
"email": "jane@example.com",
"phone": "+1-555-0123",
"city": "Austin",
"state": "TX",
"dob": "1992-08-14",
"tcpa_consent": true
},
"biometrics": {
"scan_completed": true,
"wellness_score": 82,
"risk_tier": "preferred"
},
"coverage": {
"type": "AD&D",
"event_date": "2025-03-15",
"premium_paid": 12.99
}
}Ready to Access Race Day Leads?
Partner with us to receive pre-qualified, biometrically-enhanced leads from active event participants. Lower CAC, higher conversion, better data.